Experience in Leadership, Growth, and Systems Execution
Building Relationally Healthy Teams.
Scaling Marketing Strategies.
Structuring Systems that Last.
Growth & Marketing Experience
Built growth systems that combine customer acquisition, lead qualification, conversion optimization, and measurable business outcomes.
- Consistent #1 Local SEO Rankings | Conversion-Focused Website Strategy Built and optimized lead-generating websites that achieved #1 rankings for high-intent local keywords through technical SEO, search architecture, customer journey design, and conversion-focused improvements. See More Details →
- Google Ads | 13% CTR and 10% Conversion Rate Built and managed Google Ads campaigns that consistently generated qualified leads through audience targeting, strategic messaging, landing page optimization, and ongoing performance testing. See More Details →
- CRM, Lead Qualification & Lifecycle Marketing Systems Designed lead qualification frameworks, customer segmentation models, CRM structures, and automation workflows that improve lead prioritization, sales readiness, and long-term nurture opportunities. See More Details →
- Growth Strategy Across 30+ Businesses Supported customer acquisition and growth strategy across 30+ organizations through SEO planning, analytics review, conversion optimization, customer journey improvements, and performance-driven marketing recommendations. See More Details →
Operations & Management Experience
Built operational systems that reduce friction, improve visibility, and create scalable processes for teams and customers.
- Built a Business From Concept to Operational Launch Built a self-service wellness business from the ground up, developing brand positioning, website architecture, pricing strategy, booking systems, customer workflows, and foundational operating procedures. See More Details →
- Automation & Workflow Systems Design | ~80% Administrative Reduction Designed integrated booking, payment, communication, and backend automation workflows that reduced manual administrative workload by approximately 80% while improving consistency and customer experience. See More Details →
- CRM Operations & Revenue Systems Architecture Built lead management, qualification, routing, segmentation, and automation systems that improve sales visibility, reduce manual lead processing, and create scalable customer lifecycle workflows. See More Details →
- Operational Optimization & Customer Experience Systems Continuously refined workflows, customer communications, reliability systems, and service delivery processes to improve consistency, accountability, retention, and day-to-day execution. See More Details →
Teaching, Leadership & Communication Experience
Designed and led structured learning environments that support long-term formation, leadership growth, and sustained engagement.
- Built and Taught Semester-Long Curriculum | 60+ Participants Designed and taught The Fount, building original curriculum, discussion frameworks, and structured learning experiences that translated complex ideas into clear, meaningful engagement. See More Details →
- Recurring Workshop Series | Hearing God's Voice & Spiritual Development Developed and taught a repeatable workshop framework that translates spiritual formation concepts into practical exercises, guided reflection, and group discussion, with plans for ongoing semester-based implementation. See More Details →
- 7-Year Cohort Leadership & Long-Term Mentorship Led the same student cohort over seven years, facilitating structured discussion, mentorship, leadership development, and long-term relational investment through formative stages of growth. See More Details →
- After-School Program Teacher | Structured Learning Environments Directed after-school teaching and teach regularly in youth settings, building organized, age-appropriate systems that supported engagement, growth, and behavioral development. See More Details →
Detailed Experience
2026 - Present
LuxLav | Marketing Operations Manager
Architecting a HubSpot lead management system supporting 6,000+ contacts and approximately 475 inbound leads per month, including lifecycle stages, lead qualification criteria, contact properties, segmentation logic, and automated routing workflows.
Designing customer journey and segmentation frameworks that organize leads across multiple acquisition channels, including phone calls, website forms, AI agents, paid search, referrals, and buyer assessment submissions.
Building automated lead qualification and sales distribution systems that prioritize opportunities based on buyer intent, timeline, product interest, and audience segment while reducing manual lead management for the sales team.
Developing full-funnel nurture campaigns, email automation sequences, and lifecycle marketing programs that guide prospects from initial inquiry through sales readiness and long-term relationship building.
Creating CRM reporting, attribution, and marketing operations infrastructure that improves lead visibility, supports sales decision-making, and aligns marketing activity with revenue generation.
2025 - Present
With Wellness | Founder, Operator, Marketing Operations
Founded and launched a self-service wellness business, establishing brand positioning, pricing strategy, service model, and operational framework from concept to execution.
Designed and built the company website, creating a conversion-focused customer journey, service presentation, and booking architecture to support acquisition and revenue generation.
Developed integrated booking, payment, automation, and customer communication systems that reduced manual administrative workload by ~80% while improving consistency and customer experience.
Structured the full customer lifecycle, including waiver collection, confirmation workflows, reminder sequences, access control, retention communication, and post-visit follow-up.
Built backend operational systems to improve scheduling reliability, customer experience consistency, and ongoing process optimization.
2022 - Present
The Fount | Co-Director & Curriculum Lead
Co-developed and lead a 14-week structured learning program focused on spiritual formation, leadership development, and discussion-based learning.
Designed the full curriculum architecture, including lesson sequencing, reflection prompts, discussion frameworks, and long-term developmental objectives.
Teach the majority of weekly sessions, translating complex ideas into accessible, engaging learning environments that encourage critical thinking, personal application, and meaningful discussion.
Lead a cohort-based model centered on relational continuity, accountability, and sustained development beyond the formal program timeline.
Collaborate with co-leadership to evaluate engagement, refine instructional methods, and improve program structure year over year.
2024 - 2025
Rockstar Homes | Digital Marketing Manager
Designed and optimized a high-performing WordPress website in a competitive real estate market, achieving #1 local Google rankings for multiple high-intent industry keywords within six months.
Built and executed a structured SEO strategy focused on technical optimization, local search architecture, internal linking, and content positioning to increase qualified inbound traffic.
Developed and managed Google Ads campaigns averaging a 13% click-through rate and 10% conversion rate through audience targeting, ad testing, strategic messaging, and landing page optimization.
Conducted ongoing performance analysis and conversion testing to refine acquisition efficiency and improve lead quality.
Delivered monthly reporting and strategic growth recommendations aligned with business goals and lead generation objectives.
2021 - 2024
Grassfire Digital Marketing Agency | Marketing & Analytics Strategist
Supported growth strategy for 30+ service-based businesses through SEO, content strategy, analytics, and website performance optimization.
Analyzed website traffic, engagement, and search performance data using GA4 and Google Search Console to identify growth opportunities and improve acquisition outcomes.
Executed SEO initiatives including technical optimization, on-page improvements, content strategy alignment, and search visibility enhancements.
Developed client-facing strategy recommendations grounded in keyword research, competitive analysis, performance insights, and measurable acquisition opportunities.
Collaborated directly with business owners to align execution with business priorities, customer journey improvements, and long-term growth objectives.
2019 - Present
New Heights Church | Youth Leadership & Mentorship Leader
Led the same student cohort over seven years, facilitating long-term mentorship, structured discussion, leadership development, and sustained relational investment through key developmental stages.
Designed and delivered teaching experiences focused on leadership, character development, and personal growth in age-appropriate formats.
Built trust-based environments that supported students through academic, social, spiritual, and personal transitions.
Collaborated with fellow leaders to coordinate retreats, events, and broader leadership development initiatives.
2021-2022
SOAR | Program Instructor & Youth Mentor
Led structured after-school programming for a cohort of 40 K–5 students, maintaining organized learning environments that supported engagement, behavioral development, and academic reinforcement.
Delivered instructional support across math, reading, and English while adapting communication to varying developmental levels and learning needs.
Managed daily program logistics, classroom structure, and group coordination to ensure consistency, safety, and positive participation.
Facilitated collaborative activities designed to encourage accountability, teamwork, and social development.
Education
2022-2025
Master of Arts in Theological Studies and Spiritual Formation
Gordon Conwell Theological Studies, 4.0 GPA
Academic Focus: Human transformation and spiritual formation
Studied how beliefs, habits, relationships, and environments shape people over time and how intentional formation creates lasting change.
2018-2022
Bachelor of Science in Business Management & Marketing
University of Arkansas, 3.8 GPA
Published Thesis: A Historical and Practical Analysis for Neuromarketing in Business Practices Today
Explores how neuroscience shapes consumer decision-making—and how businesses can apply that insight ethically to create better experiences.
Beyond the resume
Interested in the person behind the experience?
Learn more about my background, values, and the ideas that shape how I approach growth, leadership, teaching, and meaningful work.