Experience in Leadership, Growth, and Systems Execution
Building Relationally Healthy Teams.
Scaling Marketing Strategies.
Structuring Systems that Last.
Growth & Marketing Experience
Built scalable marketing systems that drive measurable growth and long-term brand visibility.
- Consistent #1 SEO Google Rankings | Strategic Website Designs Built and scaled a lead-generating real estate website in a competitive local market through structured SEO strategy and technical optimization. See More Details →
- Google Ads | 13% CTR and 10% Conversion Rate Developed and managed Google Ads campaigns generating consistent qualified leads. See More Details →
- 30+ Marketing Proposals & Implementation | Increased Leads For Every Business Led the development and implementation of 30+ marketing proposals integrating keyword research, competitive analysis, SEO strategy, and measurable growth projections. See More Details →
- 20+ Marketing Content Published Weekly Designed and published 20+ marketing content pieces weekly to increase reach, engagement, and brand visibility. See More Details →
Operations & Management Experience
Built operational systems that create clarity, efficiency, and scalable execution from vision to delivery.
- LLC Business Launch & Full Infrastructure Development Launched a self-service wellness business, establishing brand positioning, website architecture, booking flow, and foundational operational structure. See More Details →
- Self-Developed AI, Automation, and Workflow Systems Developed integrated booking, communication, payment, and backend workflows to streamline onboarding and ensure consistent service delivery. See More Details →
- Ongoing Operations, Staff Management, and Optimization Managed post-launch operations, maintaining system reliability, performance alignment, and customer experience consistency. See More Details →
Leadership & Teaching Experience
Designed and led structured learning environments that support long-term formation, leadership growth, and sustained engagement.
- Semester-Long Curriculum Built from Scratch | 60+ Participants Designed and taught The Fount, developing structured content, discussion frameworks, and long-term formation goals within a semester-based learning model. See More Details →
- 6th–12th Grade Cohort Leader | Multi-Year Mentorship Led a consistent small-group cohort, facilitating structured discussion, leadership development, and long-term mentorship across multiple academic years. See More Details →
- K–12 Program Teacher | Structured Learning Environments Directed after-school teaching and teach regularly in youth settings, building organized, age-appropriate systems that supported engagement, growth, and behavioral development. See More Details →
Detailed Experience
2026 - Present
With Wellness | Founder & Manager
Founded and launched a self-service wellness business, establishing brand positioning, service model, and operational framework from concept to execution.
Designed and built the company website, structuring conversion flow, service presentation, and booking architecture to support revenue generation.
Developed integrated booking, payment, and automation systems to streamline customer onboarding, communication sequencing, and access control.
Structured the full customer journey, including waiver management, confirmation workflows, reminder systems, and post-visit follow-up processes.
Built backend operational systems to manage scheduling, service reliability, customer experience consistency, and ongoing process refinement.
2022 - Present
The Fount | Co-Director & Curriculum Lead
Co-developed and lead a 14-week structured curriculum exploring spiritual formation and leadership development, guiding participants through a progressive, text-based learning framework.
Designed the full course architecture, including lesson sequencing, discussion prompts, reflection assignments, and long-term developmental objectives.
Teach the majority of weekly sessions, facilitating discussion-based learning environments that encourage critical thinking, personal application, and peer engagement.
Lead a cohort model focused on relational continuity, accountability, and sustained growth beyond the formal program timeline.
Collaborate with co-leadership to evaluate participant engagement, refine instructional methods, and improve program structure year over year.
2023 - 2025
Rockstar Homes | Marketing Strategist
Designed and optimized a high-performing WordPress website in a competitive real estate market, achieving #1 local Google ranking for primary industry keywords within six months.
Built and implemented an SEO strategy focused on technical optimization, content structure, and competitive positioning to increase qualified search traffic.
Developed and managed Google Ads campaigns averaging a 13% click-through rate and 10% conversion rate, generating consistent qualified leads.
Conduct A/B testing and performance analysis to refine ad creative, targeting, and landing page effectiveness.
Produce detailed monthly performance reports and strategic growth recommendations aligned with business goals and revenue objectives.
2021 - 2024
Grassfire Digital Marketing | Digital Marketing Specialist
Managed the development and implementation of 30+ marketing proposals for local businesses, integrating keyword research, competitive analysis, SEO strategy, and measurable growth projections.
Analyzed campaign and search performance data to identify trends and refine strategy, improving organic traffic and search rankings across client accounts.
Executed SEO initiatives including on-page optimization, content strategy alignment, and link-building efforts to increase qualified search visibility.
Designed and scheduled 20+ pieces of weekly digital marketing content across multiple platforms to expand reach and improve engagement metrics.
Collaborated directly with business owners to align marketing execution with long-term growth objectives and realistic performance benchmarks.
2019 - Present
New Heights Church | Youth Mentorship Leader
Co-led a consistent small-group cohort of students from 6th–12th grade, facilitating long-term mentorship, discussion-based learning, and developmental progression.
Designed and delivered structured teaching sessions addressing leadership, character development, and spiritual formation in age-appropriate formats.
Fostered relational trust and accountability within the group, supporting students through key academic, social, and personal transitions.
Collaborated with fellow leaders to coordinate events, retreats, and structured learning initiatives for the broader youth community.
2021-2022
SOAR | Youth Mentorship Leader
Directed structured after-school programming for a cohort of 40 K–5 students, maintaining organized learning environments that supported engagement, academic reinforcement, and behavioral development.
Led instructional sessions in math, reading, and English, adapting material to varying learning levels and attention spans.
Managed daily logistics including activity coordination, meal supervision, and classroom organization to ensure safety and consistency.
Facilitated group activities designed to promote collaboration, accountability, and positive peer interaction.
Education
2022-2025
Gordon-Conwell Theological Seminary
Master of Arts in Theological Studies and Spiritual Formation
2018-2022
University of Arkansas
Bachelor of Science in Business Management & Marketing, focus in Nonprofit Studies
Published Thesis: Neuromarketing and Consumer Decision-Making
Explores the neurological drivers of consumer behavior and their implications for brand strategy and business positioning.